For most businesses, marketing means social media ads and influencers. But one vendor in Kampung Padang Tola, Pasir Mas, Kelantan, has taken a poetic approach—literally.

A viral TikTok video by @airbalangcabe showcases a drink stall selling flavors like yam, corn, lemon soda, coconut shake, and strawberry. But what truly sets it apart are the heartbreak-themed poems pasted on each drink container.

The handwritten messages resemble the thoughts of someone nursing a broken heart, adding an emotional twist to an otherwise simple purchase. And despite the deep words, the drinks remain affordable at just RM4.

With over 1.7 million views, the video has amused and intrigued many online. Some even joked that reading the labels made them feel heartbroken—even if they weren’t!

One thing’s for sure: whether for the drinks or the poetry, this vendor knows how to capture hearts (and maybe mend a few).